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Preparing for a successful 2026: What you need to know and how to get ahead

To make the most of every event, from gala dinners to silent auctions, your organisation needs a clear strategy and the right tools.

Caroline Stark
2
min read

As 2026 approaches, fundraising is evolving faster than ever. To make the most of every event, from gala dinners to silent auctions,your organisation needs a clear strategy and the right tools. Maximising fundraising events isn’t just about raising money, it’s about creating memorable experiences that engage supporters and build long-term relationships.

1. Invest in the right fundraising technology
Fundraising tech is more than just a convenience; it’s a game-changer. The right event platform can streamline ticketing, auction management, and donor tracking, giving your team more time to focus on creating exceptional experiences. Modern charity technology ensures every auction, donation, and ticket sale is easy, efficient, and error-free.

2. Make silent auctions and live auctions work harder
Silent auctions and live auctions remain some of the most effective ways to raise funds. Success depends on planning, presentation, and accessibility. Use your event platform to showcase items, manage bids digitally, and keep participants engaged throughout the event. A well-run auction can significantly boost donations while adding excitement and energy to your fundraising events.

3. Optimise ticketing and guest experience
Smooth, seamless ticketing is crucial for maximising attendance and donations. An intuitive ticketing system simplifies registration and payment, leaving guests focused on the event rather than administrative hassles. Combine this with thoughtful touches, personalised invitations, VIP options, or exclusive perks to create an unforgettable donor experience.

4. Leverage data to improve every event
Fundraising tech provides valuable insights into donor behaviour, engagement, and auction performance. Use this data to understand what works, what doesn’t, and where to focus your efforts in 2026. By making informed decisions, you can fine-tune your events to maximise participation and revenue.

5. Focus on donor engagement and relationships
The most successful fundraising events aren’t just transactions; they’re experiences that connect donors to your cause. Engage participants before, during, and after your events through personalised communication, exclusive previews, and meaningful recognition. Donors who feel valued are more likely to return and give again.

Plan ahead for 2026
To make 2026 your most successful year yet, invest in the right fundraising tech, optimise ticketing and auctions, and focus on donor engagement at every stage. Thoughtful planning and execution of fundraising events will not only maximise revenue but also strengthen the connections that keep your organisation thriving.

About the author

Caroline Stark
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