Reports, Guides & Free Resources

Expert insights: guides, tips, and best practices from the Emma Team

Your go-to resource for proven strategies and industry best practices.

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How to create a strong Individual Giving event or campaign

A well-structured giving event or campaign not only engages your supporters but also creates a lasting relationship that drives future contributions.

How to tap into the power of Individual Giving for your next campaign

When it comes to fundraising, there’s one strategy that consistently delivers long-term results: individual giving. But here’s the thing, individual giving isn’t just about asking people for a donation.

Creating event microsites that convert visitors into donors

An event microsite is more than just a landing page; it’s a dedicated space where your supporters engage with your mission, learn about your event, and most importantly, take action.

Why the guest experience is key to fundraising success: Give your guests the technology they deserve

In today’s fast-paced digital world, choosing the right event technology, like Emma, is essential to delivering an unforgettable experience that drives results.

How to create a guest experience that drives donations

By focusing on personalisation, engagement, and seamless event management, organisations can transform attendees into long-term supporters.

Top individual giving fundraising strategies for nonprofits

When it comes to nonprofit campaigns, individual giving, also known as peer-to-peer fundraising, is one of the most effective ways to grow support.

The ultimate event welcome: How Emma turns check-in into fundraising power

Through years of experience and invaluable partner feedback, one thing has become crystal clear: there’s a direct link between guest management and fundraising results.

Understanding fundraising platforms: Fees, cost-saving tips & getting the most value

For charities and nonprofits, every penny raised should go as far as possible. That's why choosing the right fundraising platform can help you raise more.

Why transparent pricing is a game-changer for your fundraising events

At Emma, we believe that when it comes to fees, there should be no surprises. Just clear, upfront costs that empower you to make smart choices and build lasting trust with your donors.