What a year it’s been! At Emma, we’ve rolled out a wave of exciting product updates designed to save you time, reduce friction, help you raise more and create a smoother experience for both hosts and guests. Leading the charge is our most significant release yet: Emma 2.0, a complete transformation in event management and fundraising.
Here’s a recap of everything that’s new, improved, and ready to help your next event run more smoothly than ever.
Emma 2.0: Redefining event management and fundraising.
· Streamlined Interface: A fresh, intuitive design to reduce clicks and speed up your workflow.
· Faster Microsites: Newly rebuilt using the latest technology for quick load times and a seamless guest journey.
· Event Setup Wizard: Step-by-step guidance with pre-built templates to launch events in minutes.
· Communication & Check-in Updates: Fresh, flexible layouts for emails, messaging, and on-site check-in.
· Emma Intelligence (EI): AI-powered support to generate auction item titles, descriptions, and categories.
· Simplified Auction Flows: Easy management of auction and Buy Now items without unnecessary steps.
Ticketing & guest management made easier: We’ve enhanced ticketing and guest management features so hosts can save time and reduce errors:
· Keep ticket allocations intact with a single setting.
· Bulk-add registration questions to tickets in just a few clicks.
· New table columns for clearer at-a-glance ticket information.
· Automatic syncing of ticket allocations with table plans.
· Delete guests or tickets quickly when needed.
· Update e-ticket fields once instead of individually.
· Upload venue seating plans to guide guests visually.
· Allocate tickets using only first and last names.
Payments & checkout improvements: Making payments and checkout easier than ever:
· A smoother, more intuitive checkout experience for guests.
· “Add-ons” for Buy Now items, prize draws, and donations during checkout.
· Single-charge functionality for guests winning multiple items.
· One-click “charge all outstanding payments”option.
· Alt-text support added for all images for better accessibility.
Auction & item management upgrades: Keeping your auctions efficient and engaging:
· Preview auction item vouchers immediately after upload.
· Simplified editing of auction items in a single clean form.
· Optimised large auction pages for faster performance.
· Clear countdowns for items nearing closing time.
· Donated items remain hidden until activation.
· Live and silent auction stats are now displayed separately for easier review.
Enhanced communications: We’ve rebuilt the communications module to make staying in touch effortless:
· Quickly select and send templates with are designed interface.
· New “Sent by” column for better tracking of manual sends.
· Built-in templates for prompting guests to pre-authorise cards.
Event editing & page design flexibility: Greater control and flexibility for your event pages:
· Save elements as drafts before publishing.
· Align titles left, right, or centre with editable colours.
· Buttons now offer flexible alignment and editable default text.
· Redesigned auto-address lookup for guests entering their details.
· New Event Element lets guests add events to calendars and access maps easily.
System & performance enhancements: Under-the-hood improvements to keep Emma fast, secure, and accessible:
· Fully encrypted Stripe keys to meet the latest security standards.
· Weekly update notifications added to microsites.
· Expanded European language support across Emma 2.0.
If you’re curious about any of these features or want help implementing them into your next event, we're always here to help.
Here’s to smoother events, smarter fundraising, and even more innovation in 2026.
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