Reports, Guides & Free Resources

Expert insights: guides, tips, and best practices from the Emma Team

Your go-to resource for proven strategies and industry best practices.

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The ultimate event welcome: How Emma turns check-in into fundraising power

Through years of experience and invaluable partner feedback, one thing has become crystal clear: there’s a direct link between guest management and fundraising results.

Understanding fundraising platforms: Fees, cost-saving tips & getting the most value

For charities and nonprofits, every penny raised should go as far as possible. That's why choosing the right fundraising platform can help you raise more.

Why transparent pricing is a game-changer for your fundraising events

At Emma, we believe that when it comes to fees, there should be no surprises. Just clear, upfront costs that empower you to make smart choices and build lasting trust with your donors.

A Summer’s Night to Remember at The Emmas 2025 – Celebrating Excellence in Charity Events

The third annual Emma Awards lit up a London rooftop on 10 July 2025 with a vibrant summer celebration honouring creativity, innovation, and impact in charity events, recognising standout achievements by charities and their partners in an unforgettable night under the stars.

Maximising your event success with the right ticketing platform

If you're planning an event, whether it’s a conference, festival, concert, or corporate gathering, choosing the right event ticket management system is crucial. It will not only enhance the attendee experience but also help you optimise your revenue.

How to run a fundraising prize draw or raffle for maximum impact

In this guide, we’ll show you how to run a successful charity and fundraising raffle, whether it’s a stand alone draw or integrated into a larger event like a gala dinner or awards night.

How to pick the best ticketing platform for your event

Planning an event comes with a long to-do list, and one of the most important decisions you'll make is which ticketing platform to use. The right platform can streamline your planning process, improve guest experience, and even boost your ticket sales.

Using AI in fundraising events

In 2024, AI made a huge impact – and it’s only going to keep growing in 2025. At Emma, we’re harnessing the power of AI to take fundraising and event planning to the next level. With AI, setting up your auction is faster than ever. Allowing you to spend more time on what really matters.

Fundraising Technology Tender Scoring Matrix

We understand how hard it can be when trying to decide which fundraising technology to use, so to make it easier we’ve created a free Fundraising Technology Scoring Matrix for you to use to help you decide what technology is best suited to your organisation’s needs.