The Emma Individual Giving Report 2025
Individual giving remains at the heart of charity fundraising, but it’s becoming harder to grow.
Rising living costs, fewer people donating and changing donor expectations are putting pressure on charities across the UK. At the sametime, supporters want giving to feel simple, transparent and personal.
The Emma Individual Giving Report 2025 explores what’s really happening in Individual giving today and where the biggest opportunities lie for the year ahead.
What’s inside the report?
The report brings together sector data, donor insight and new research from charity professionals to help organisations raise more through Individual giving.
Inside, you’ll find:
- Findings from surveys with donors and fundraisers
- The latest trends shaping Individual giving in the UK
- Insight into donor behaviour and expectations
- A closer look at the voluntary tipping model and transparency
- Practical ideas to improve donor experience and retention
- Opportunities for growth in 2026 and beyond
Download the report
If you want clear insight, practical ideas and fresh thinking to support your Individual giving strategy, download the full report today.
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