Reports, Guides & Free Resources

Expert insights: guides, tips, and best practices from the Emma Team

Your go-to resource for proven strategies and industry best practices.

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Preparing for a successful 2026: What you need to know and how to get ahead

To make the most of every event, from gala dinners to silent auctions, your organisation needs a clear strategy and the right tools.

Make your final push of 2025 count: Maximise donations and engage donors in the final days of the year

As 2025 winds down, donors are reflecting on the causes they care about and looking for ways to make a meaningful impact.

Fundraising technology tips and tricks: How to build a successful online fundraising site with Emma

In this post, we’ll share practical tips for building a high-performing fundraising site and show how Emma can help your organisation make the most of modern fundraising software.

Emma auction items – Raise more with carefully curated charity auction items

Whether your event is live, online, or hybrid, the quality of your auction items is what keeps guests engaged and bidding throughout the event.

Turning busy season chaos into seamless fundraising - How Emma transforms charity events

If you’ve ever organised fundraising events during the busy season, you know the feeling, the constant buzz of emails, the endless checklist of tasks, and the growing pile of details that demand your attention

The ‘Art’ of Fundraising Technology

An art auction is more than just the pieces on display; it’s about the people, the excitement, and the impact your charity can make.

How to create a strong Individual Giving event or campaign

A well-structured giving event or campaign not only engages your supporters but also creates a lasting relationship that drives future contributions.

How to tap into the power of Individual Giving for your next campaign

When it comes to fundraising, there’s one strategy that consistently delivers long-term results: individual giving. But here’s the thing, individual giving isn’t just about asking people for a donation.

Creating event microsites that convert visitors into donors

An event microsite is more than just a landing page; it’s a dedicated space where your supporters engage with your mission, learn about your event, and most importantly, take action.