Action for Children: Creating standout fundraising events and powering life-changing impact

Who is Action for Children?

Action for Children is one of the UK’s leading children’s charities, working to protect and support vulnerable children, young people, and families across the country.

Through frontline services, campaigning, and community support, the charity helps children grow up safe, happy and hopeful. Fundraising events play a vital role in making that work possible, helping to generate essential income while bringing supporters closer to the cause.

The Partnership

Emma has partnered with Action for Children since 2023, across a range of flagship fundraising events, helping the charity deliver seamless guest experiences, stronger supporter engagement, and exceptional fundraising outcomes. From elegant gala dinners to mass participation challenges, Emma’s platform has supported multiple event formats with tailored tools and hands-on expertise.  

Notable events using Emma

Starry Night Gala (2023–2025)

Action for Children’s prestigious Starry Night Gala has become a highlight of the fundraising calendar. Across three consecutive years, Emma supported the event with a full suite of fundraising and guest management tools, including ticketing and registration, live auction and silent auction features, raffles, pledging, and live leaderboards. The event has continued to grow year on year, raising £594,000 over the last three years, all through Emma.

The Ultimate News Quiz (2024–2026)

A much-loved event that brings together household names from TV and News media to compete in a current affairs quiz, the Ultimate News Quiz has raised £1.9 million since launching in 2007. Emma supported the event with silent and live auctions, raffles, buy now items, pledging, and leaderboards. Their funds raised with Emma include £271,000 in 2024 and £325,000 in 2025.  

Boycott Your Bed (2025–2026)

Emma also supported Action for Children’s powerful Boycott Your Bed campaign, a nationwide sleepout challenge raising awareness for children without a safe place to sleep. Participants register, create fundraising pages, and collect sponsorship while spending a night sleeping out at locations across the UK.  

Emma’s platform enabled registration, peer-to-peer fundraising, donations, leaderboards, and buy now items. In 2025 alone, the campaign raised an incredible £350,000.

The results

Since partnering with Emma, Action for Children has raised more than £2.1 million overall using the platform.  

By combining powerful fundraising tools with intuitive event technology, Emma has helped Action for Children to:

• Increase fundraising performance through live and silent auctions, raffles, pledging, and donation journeys.

• Boost supporter engagement with competitive leaderboards, mobile bidding, and interactive giving moments.

• Simplify event delivery with integrated ticketing, registration, and guest management tools.  

• Expand reach through peer-to-peer fundraising campaigns like Boycott Your Bed.

• Save valuable team time with one platform managing multiple event types and supporter touch points.

Whether in a ballroom, at a quiz night, or across a nationwide challenge, Emma has helped Action for Children create memorable experiences that inspire generosity and deliver meaningful results.

Looking ahead

As Action for Children continues to innovate its fundraising programme, Emma remains proud to support the charity with technology designed to raise more, engage better, and make every event easier to deliver, with results that speak for themselves.