Battersea Dogs & Cats Home: Powering unforgettable fundraising experiences for animals in need

‍Who is Battersea?

Battersea Dogs and Cats is one of the UK’s most recognisable animal welfare charities, dedicated to rescuing, rehabilitating, and rehoming dogs and cats in need. Since opening its doors in 1860, Battersea has provided expert care to thousands of animals every year, while campaigning for better welfare standards, animal protection laws, and supporting pet owners across the country. Fundraising plays a vital role in helping Battersea continue this life-changing work, and that’s where Emma comes in.

The partnership

Emma has partnered with Battersea across a range of premium fundraising campaigns and events, helping the charity deliver engaging supporter experiences and maximise income generation. From online festive fundraising to high-profile live events, Emma’s platform has enabled Battersea to connect with donors, streamline operations, and create memorable giving moments.

Battersea backstage (2024)

Battersea Backstage is an exclusive live fundraising event designed to give supporters a behind-the-scenes experience, while raising vital funds for Battersea’s dogs and cats. Bringing together guests, entertainment, and premium fundraising opportunities, the evening combined immersive experiences with opportunities to donate throughout the event. Emma powered the supporter journey end-to-end with ticketing and registration, live auction preview tools, a silent auction, donations, leaderboards, buy now items, and prize draw tickets, helping to drive engagement before, during, and after the event. The event delivered outstanding results, raising £350,000, and generating £123,420 on Emma.

The Battersea gala (2026)

The Battersea Gala (2026) was a flagship fundraising evening that brought together supporters, corporate partners, and animal lovers for a memorable night of dining, entertainment, and charitable giving in support of Battersea’s rescue and rehoming work. Designed to celebrate the charity’s mission while inspiring generosity, the event featured multiple fundraising moments throughout the evening, including live and silent auctions, raffle prizes, and direct donation opportunities. Emma powered the full guest and fundraising experience with ticketing and registration, buy now items, leaderboards, and individual giving fundraisers, helping Battersea maximise engagement and donations throughout the event, generating £104,315 on Emma.

The results of the partnership

Since partnering with Emma, Battersea has generated over £231,000 on the Emma platform, helping to fund vital rescue, rehabilitation and rehoming services for dogs and cats in need.

By combining intuitive fundraising technology with expert event support, Emma has helped Battersea to:

- Increase fundraising income through live auctions, silent auctions, raffles, prize draws, and direct donations.

- Boost supporter engagement with interactive leaderboards, mobile giving, and real-time bidding experiences.

- Streamline event management with integrated ticketing, registration, and guest journeys.

- Create premium donor experiences across both digital campaigns and in-person gala events.

- Unlock new giving opportunities with buy now items and individual fundraiser pages.

From festive online campaigns to prestigious live galas, Emma has helped Battersea deliver standout fundraising experiences that inspire generosity and create meaningful impact.

Looking ahead

As Battersea continues to evolve its fundraising programme, Emma is proud to support the charity with technology designed to raise more, engage supporters, and make every event easier to deliver.